Since 1985
About us
A family business from Ambato that became a spare-parts importer for all of Ecuador.
Our story
Foundation and growth
Auto Repuestos Universal Importaciones started its business in 1985 on Los Andes and El Rey avenues, led by Mr. Luis Bassantes and his wife, Mrs. María Quingatuña — with few resources, but with a strong desire to grow in business and in life, putting into practice everything they had learned in commerce.
Over time they built up capital and, with great vision, bought the premises on El Rey and Quispicacha avenues, which would become the city’s main hub for spare parts.
The company kept growing and earned an important place in the local market, creating jobs and consolidating its presence in the region (Tungurahua, Chimborazo and Cotopaxi).
In 1998 it took on a new challenge in foreign trade and made its first import, partnering with an important company of the city. Sales executives were hired to reach the national market, and the company improved its infrastructure and hired logistics and administrative staff to dispatch orders nationwide.
In 2005 it expanded with a warehouse in Quito, strategically located in the north of the city, with a large stock of engine, suspension, brake and clutch parts.
In 2012, in a bold negotiation, it bought the premises next door, enlarging the store on El Rey Avenue as it is known today, and added a bodywork parts line to give better service.
That is how we reached the present: with an excellent team in every area and the will to keep serving you in the best way, working every day with the hope of growing together.

1985
Business starts on Los Andes and El Rey avenues, Ambato.
1998
First import and nationwide distribution.
2005
Warehouse in northern Quito.
2012
Larger store on El Rey Avenue and a bodywork parts line.
Our purpose
Mission
Auto Repuestos Universal Importaciones contributes to society by importing and selling automotive spare parts for most vehicle brands in Ecuador, distributing high-quality products from the best brands for different assembly lines nationwide — contributing to the economic growth and social development of the region.
Where we are going
Vision
We want to be seen as a strategic partner thanks to the variety of products we offer in each market we serve, and to consolidate ourselves as one of the best companies in the automotive sector nationwide.
What drives us
Corporate values

Trust
We build security and trust by offering the best spare-part brands and quality, together with personalized service and advice.

Quality
Our quality products make the difference: strategic partners that keep us at the forefront of the market.

Availability
Committed to having the products and services our customers need throughout Ecuador.

Social responsibility
We are a company with strong corporate social responsibility, which over the years has made us a national reference, offering a diverse range of products that meet the highest standards of quality, technology and warranty. Our responsibility to the community and to our customers commits us to commercial success while always upholding ethical and moral values.
Looking for a part?
Our advisors will help you find it for your vehicle.

